Redesign of the MHFA Storefront
The web team urgently needed to redesign the storefront for the soon-to-be-launched MHFA website. I took the initiative to art direct and redesign the layout in Adobe XD, incorporating stronger storytelling elements. My main goal was to create a page that not only showcased our products but also added more personality and a stronger sense of brand identity and direct the user to a more interesting journey and engagement page, rather than just displaying products for sale.
Rapid prototyping for NatCon 2026 Landing Page
Designed the NatCon26 conference landing page in Adobe XD with a focus on user flow and content hierarchy — structuring information architecture across speakers, stats, workshops, and sponsor tiers to guide users through a clear, intuitive journey. The layout prioritized progressive disclosure and strategic CTA placement to reduce cognitive load and drive key conversion actions, from registration to deeper engagement.
Redesign of the Membership Landing page for the National Council for Mental Wellbeing
Redesigned and consolidated the Membership landing page in Adobe XD, merging three redundant pages into a single, streamlined user journey that eliminated unnecessary friction and reduced information overload. The restructured layout leveraged clear content hierarchy, progressive disclosure, and intentional CTA placement to guide users from awareness through conversion — making membership types, benefits, and sign-up pathways immediately scannable and actionable.
