UX Visual Design — Malaika Parmigiani

Parmigiani Wine:
A Figma Project

When it comes to design for User Experience I put myself in the spot of the user, and empathize with the user, understand where are they coming from, listen and discuss in detail and find out everything needed in the Discovery Sessions, what is my audience, in order to design for that specific user. Everyone has specific needs.

01. Moodboard and Initial Ideas

I start the project by researching images and colors in regards to the client’s needs, I follow the Task Flow to create the initial Wireframe. A moodboard helps me to organize my ideas and see the bigger scope.

Persona

Vanessa is your ideal customer, is in her 30’s, and single, has a master degree and manages a large team, she is somewhat familiar with your product and lives in Ashburn VA, is wary of shopping online.

Mood Board and Initial Ideas

I start the project by researching images and colors in regards to the client’s needs, I follow the Task Flow to create the initial Wireframe.

02. Color Palette

After gathering the images and research and studying the moodboard, I chose the color palette, the palette is very important because it really sets the mood, since it is aimed for a female in her 30’s, I chose pink tones and earthy color tones.